JOSHUA WEISSMAN DAY AT SMORGASBURG LA 10/22 EVENT PREORDER: Joshua Weissman: Texture Over Taste: (Joshua Weissman)

This listing is for a preorder for Texture Over Taste to be picked up on Sunday, October 22, 2023 at Joshua Weissman Day at Smorgasburg LA.  

October 22, 2023
10:30 AM - 2 PM

• Joshua Meet & Greet and Book Signing 10:30AM-2PM
• Food specials from vendors inspired by Joshua’s new book “Texture Over Taste”
• Meet Joshua, take photos, buy the new book and get it (or anything you want) personalized!
• If you are lucky, you might even find some fun surprises buried in your new cook book so keep a lookout!
  

Fresh off of his #1 New York Times bestseller, Joshua Weissman: An Unapologetic Cookbook, Joshua Weissman is back with a bold and exciting new cookbook that will take your cooking to an entirely different level!

Hey, everyone knows flavor is important, right? But what's that secret sauce that turns flavor into something even more amazing? It's texture! When flavor meets textures like creamy, chewy, or crunchy, the eating experience evolves into something entirely new and utterly fantastic. Flavor is one thing, but texture is what really makes the experience complete.

In Joshua Weissman: Texture Over Taste, Joshua Weissman introduces you to the elements of flavor, but then digs deeper to show you how flavor interacts with six fundamental textures to create over 75 spectacular recipes. In the "Crunchy" chapter, you'll learn how to make recipes like the most amazing fried chicken you've ever tasted, french fries (of course), and arancini. "Chewy" is where you'll discover recipes like New York bagels, jjolmyeon (spicy chewy noodles), and brown sugar boba tea. "Aerated" features a cheese foam, challah bourbon french toast casserole, and a lighter-than-air glazed donut. "Creamy" is where you'll indulge in 1-pound butter potatoes, perfectly baked mac and cheese, and decadent tres leches. In "Fluid" you'll dive into birria tacos, diner-style milkshakes, and matzo ball soup. Finally, "Fatty" features a 72-hour short rib with coffee caramel, hamachi crudo, and a Texas toast smashburger. Each chapter opens with an irreverent introduction to the featured texture that explains how it impacts flavor, written from the unique perspective that only Joshua can provide.

With Joshua Weissman, there is no compromising; he'll challenge you to think about cooking and food in an entirely different way. You'll experience cooking exactly as it's supposed to be—fun and maybe even a little dangerous!